you’re more powerful than you think
No matter how much you have achieved, does it still feel like something’s missing?
- are you leading from clarity or reacting from fear?
- are you aligned with your deeper purpose—or running on autopilot?
- are you living your truth—or someone else’s version of success?
If your answers don’t sit right, good. That discomfort? It’s not the end—it’s the beginning.
I’ve been there. Running a company, leading a team, looking like I had it all together—and still feeling off. If that rings true for you, you’re not broken.
You’re just ready for a new game: Clarity begins where certainty fades!
what got you here won’t get you there
The mindset that got you this far might be the very thing holding you back.
You’ve built something meaningful. But now? It’s time to upgrade how you think, decide, and lead.
I help high-achievers like you reconnect with their deeper mission—so you stop chasing success and start leading with it.
what clients say
live the life you love
By the way, I’m Florian Hornig—coach, adventurer, world traveler & entrepreneur.
Since 2009, I’ve been helping entrepreneurs and women in leadership lead with clarity, confidence, and impact—without losing themselves in the process. Blending deep business expertise with an adventurer’s mindset, I bring alignment instead of exhaustion.
This isn’t feel-good coaching. It’s creating clarity at knife-point.
If you want more strategies, there are thousands of coaches for that. If you want transformation—the kind that sharpens who you are and how you lead—then let’s talk.
No fluff. No excuses. Results.
my journey: from seeking to finding
I spent years chasing the life I thought I was supposed to want. By 30, I had built companies, coached future leaders at a top business school, and closed executive search deals across Europe. On paper, I was thriving.
And yet, something was missing.
So I went searching. From the Sahara to the Swiss Alps, from Zanzibar to a wooden sailboat in France—I chased freedom, adventure, meaning.
But real transformation didn’t come from the outside. It came when everything fell apart—my business, my marriage, my identity. I lost it all.
And then I found clarity.
on the inside, it feels different
From the outside, I looked unstoppable. But inside?
- I felt lonely
- I doubted everything
- I felt like an imposter
- I was always achieving, never arriving
When I finally slowed down and listened, I realized: the things I thought were my flaws—my curiosity, my restlessness, my intensity—were actually my edge.
Those same traits now shape how I coach. I don’t follow the textbook. I follow what works.
Would you like me to help you take that first step?
Need more clarity before booking?
No pressure. Feel free to dive into the COACHING or MASTERMIND pages to see how I work—and whether this is the right fit for you.
dream big
I’m a dreamer. Always have been.
I see possibility where others see problems. I move before I’m ready. I’ve started businesses on two continents, crossed deserts alone, and rebuilt my life after losing everything.
Why does that matter?
Because I see the extraordinary in you—even when you’ve forgotten it.
I won’t tell you what to do, but I’ll ask you to start dreaming big and bold again. Then we’ll take the first step toward a more meaningful life.
the difference that makes the difference
Transformation isn’t about doing more. It’s about being more of who you really are.
Tiny shifts in mindset, language, and leadership style can create massive momentum.
tiny steps lead to big dreams
The climb to Kilimanjaro’s summit doesn’t start at base camp. It starts with a decision—and the discipline to keep going when it gets uncomfortable.
That’s what coaching does: it sparks the shift. One that changes everything.
