articles, updates & travel adventures

Money Flow for Coaches: Why Income Is Not the Same as Profit
25 4 min

Money Flow for Coaches: Why Income Is Not the Same as Profit

Many coaches feel relief when money comes in, but income is not the same as profit. This article explores money flow, taxes, reserves, and why a coaching bus

Florian Hornig
Florian Hornig
26/06/2026
Selling Without Neediness: Why Selling Feels Awkward for Coaches
21 4 min

Selling Without Neediness: Why Selling Feels Awkward for Coaches

Many coaches avoid selling because they do not want to pressure or manipulate people. This article explores how to make clear offers without neediness, pressure, or disappearing.

Florian Hornig
Florian Hornig
25/06/2026
I Thought Clients Would Come Once I Was Good Enough
35 5 min

I Thought Clients Would Come Once I Was Good Enough

Many coaches create powerful sessions but still struggle to build a sustainable business. This article explores why coaching well and creating c

Florian Hornig
Florian Hornig
06/06/2026
This Week from Africa 1.5.26
21 3 min

This Week from Africa 1.5.26

A personal reflection from the Saloum Delta about a stuck boat, a flooded outboard, borrowed calm, and the quiet power of having someone steady beside you when your own perspective is gone.

Florian Hornig
Florian Hornig
01/05/2026