privacy policy

Last updated: October 2025

At flohjoe OÜ, we value your privacy and handle your personal information with care, transparency, and respect.
This Privacy Policy explains what data we collect, how we use it, and what choices you have when using our website, services, or coaching programs.

1. Who We Are

flohjoe OÜ
Tallinn, Estonia
[email protected]
Website: https://simplicity-of-happiness.com

We comply with the EU General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. What We Collect and Why

We collect only the information necessary to provide and improve our services.
Depending on your interaction with us, this may include:

Contact information – such as your name, email address, and phone number when you fill out a form, book a call, or subscribe to a newsletter.

Coaching-related information – if you become a client, we may store notes, questionnaires, and session materials to support your progress. These are kept confidential and never shared.

Technical information – such as browser type, operating system, referring URLs, and IP address, automatically collected by our website provider to ensure functionality and security.

3. Cookies and Analytics

This website uses cookies to provide a smooth experience and understand how visitors use the site.
Some cookies are essential for the website to function; others help us improve performance and user experience.

We use:

Google Analytics 4 (GA4) to collect anonymous usage statistics (e.g., which pages are visited most).

GoHighLevel (GHL) tracking tools for contact forms, booking calendars, and chat widgets.

Analytics cookies (_ga, gaG-MVFZECD8FQ, _gid) are only activated after you consent via our cookie banner.
You can adjust or withdraw your consent at any time.

For more details on our cookies and their purpose, please read our Cookie Notice (or the section in your cookie popup).

4. How We Use Your Data

We use personal data only for:

Responding to inquiries and providing coaching services

Managing bookings, payments, and contracts

Sending newsletters or updates (only with your consent)

Improving our website and marketing based on aggregated analytics

We do not sell or rent your data.

5. Newsletter & Marketing Communication

If you choose to subscribe to our newsletter or updates, we’ll use your name and email address only to send the information you requested — such as new articles, upcoming retreats, or insights from Simplicity of Happiness.

You can unsubscribe at any time by clicking the link at the bottom of any email or by contacting us directly.

Unsubscribing from marketing emails does not affect essential communication related to coaching, appointments, or billing.

We may use trusted third-party email services (like Mailgun via GoHighLevel) to deliver our newsletters securely.

6. Third-Party Services

We work with trusted partners who process data on our behalf:

GoHighLevel (LeadConnector) – for hosting our website, contact forms, and automations

Google Analytics – for anonymous traffic analysis

Mailgun (via GHL) – for email delivery

Payment processors – for secure transactions

All third parties comply with GDPR and process data only under contract.

7. Coaching Client Confidentiality

As a coaching client, everything you share during sessions — written, verbal, or recorded — is treated with strict confidentiality.
We will never disclose personal or coaching-related information to any third party unless required by law or with your explicit consent.

Session notes are stored securely, accessible only to your coach.
You may request to view or delete them at any time.

8. Data Retention

We retain your information only for as long as necessary to fulfil the purposes described here, comply with legal obligations, or maintain coaching records (typically up to five years).

9. Your Rights

Under GDPR, you have the right to:

Access and receive a copy of your personal data

Correct inaccurate information

Request deletion (“right to be forgotten”)

Withdraw consent for processing or marketing communications

File a complaint with your local data protection authority

To exercise these rights, please email us at [email protected].

10. Security

We use secure servers and encryption where appropriate to protect your data.
Still, no method of online transmission is completely risk-free, so we cannot guarantee absolute security.

11. Updates to This Policy

We may update this policy occasionally to reflect changes in our systems or legal requirements.
The latest version is always available on this page.

flohjoe OÜ
Tallinn, Estonia
[email protected]